Executive Producer
29Rooms
Large Scale Experiential, Multi day
29Rooms is a beautifully interactive, artistic and highly sharable playground pulling inspiration from style, beauty, wellness, film, culture, editorial narratives and brand moments to inspire visitor participation and consumer content creation.
The 2017 theme, “Turn It Into Art”, was a call to action to celebrate the transformative power of creativity, building our 29 experiences to channel art’s ability to unify, heal, and uplift; to provoke new ideas and new actions.
Across our 4-city tour, we invited bold leaders and visionaries, from Planned Parenthood and the Women’s March to Janelle Monae and Alexa Meade, to shine their light and celebrate the indomitable spirit of Art.
Executive Producer
Samsung's Galaxy S10
Immersive Tech, International Retail Launch
Refinery29 tapped into its award-winning experiential team to create The YOUniverse, where guests were invited to immerse themselves in visually inspiring experiences powered by their biometrics, Heart Voice and Eye.
Originating in London, the 3 immersive installations highlighted Samsungs Galaxy S10 unique features creating a meaningful and shareable experience within major retail locations across 8 global cities.
Executive Producer
The Mirage, Facebook
Immersive Tech, Augmented Reality
Designed for 29Rooms in collaboration with Spark AR for Facebook, Refinery29, The Mill and Lucy Hardcastle Studio, The Mirage is a multi-room, multi-sensory experience that toured in Los Angeles and New York in late 2019.
With Instagram acting as a scannable guide through the space, the immersive experience merges the physical and digital using triggers; graphics, light, motion and projections with augmented reality and an artistic expression of volumetric capture.
Producer, Logistics
Ralph Lauren
Large Scale Stunt
In celebration of 10 years of digital innovation, RalphLauren.com presents the ultimate fusion of art, fashion & technology in a visual feast for the 5 senses. Watch as the New York women's flagship at 888 Madison Avenue disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space.
